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  1. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. Adding on third party data can increase the granularity of which you...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. Brazil and Russia will be among the front-runners of this growing...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. Why did the founders believe "that technology should be free"? But as we learned more about the deficiencies of the existing online video model; it...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early Facebook executive, the founder of a media brand and editor-in-chief of Dot Complicated, Zuckerberg is the perfect choice to...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. Quick answers to personal questions can be answered on the fly via Google Now technology. Yandex has always been ahead of the curve – it currently has a...

  7. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    There are at least a hundred vendors today who offer applications that can measure many different channels and display them in an elegant fashion. VE: You’re currently the CEO at Technology Leaders. AE: I founded Technology Leaders in 2002 and...