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  1. Your Guide to Structured Snippets for SEO

    You’ll see a handful of facts, including the camera’s resolution, weight, and display size. Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  4. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Strengthening your product descriptions and providing insights on how...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Choosing display advertising targets. The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. You would have no idea whether you were reaching the target market you thought you were or if...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. A multi-brand women's online retailer determined their online customers experienced challenges...

  7. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. Responsive design is all the rage these days, but most folks don't really know...