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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. A multi-brand women's online retailer determined their online customers experienced challenges...

  2. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. Responsive design is all the rage these days, but most folks don't really know...

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. No matter what your company size is or whether you cater to businesses or consumers, we designed ClickZ Live around the idea of bringing...

  4. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    They've also added an option where the Knowledge Graph will display similar vehicles based on other cars people searched for. Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Check the size of your page sizes and their load time. You’ve got many ingredients coming together, and...

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    In comparison, the display remarketing the list size must be minimum 100. RLSA uses the same remarketing lists and management as Google Display Network remarketing. We know there are different intents in search and display, so keep this in mind.