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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Strengthening your product descriptions and providing insights on how...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Choosing display advertising targets. The percentage of data used is shown in each box in the top corner to help you understand the size of your dataset. You would have no idea whether you were reaching the target market you thought you were or if...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. A multi-brand women's online retailer determined their online customers experienced challenges...

  6. Responsive Design vs. Task-Oriented UX Design

    Desktops are more efficient than tablets or phones due to a combination of keyboard size, size of the display, the time it might take to perform more complex tasks, etc. Responsive design is all the rage these days, but most folks don't really know...

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. No matter what your company size is or whether you cater to businesses or consumers, we designed ClickZ Live around the idea of bringing...

  8. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    They've also added an option where the Knowledge Graph will display similar vehicles based on other cars people searched for. Google took the opportunity to tout their Voice Search in the announcement, writing, “Say you’re thinking of buying a new...

  9. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from...

  10. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Check the size of your page sizes and their load time. You’ve got many ingredients coming together, and...