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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Increasingly, the SERPs display at least one video result, Searchmetrics said. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping...

  3. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    If a user searches [where am I], Google will display the user's current location and a map. If the user continues to search for a particular attraction, in this example the San Diego Zoo, the search results will continue to pull the most updated...