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Display Search Demand Side

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Demand-side platforms: Bidding technology for advertisers. Powered by real-time bidding technology companies develop their own Demand-Side Platforms to mediate ad marketing and sharing participants. Currently, what is trending is the heightened...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    The list of Facebook approved DSP (demand side platform) partners currently includes Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. It allows marketers to display specific types of ads to users who indicated some type of...

  3. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

  5. SES Accelerator: Search & Social in San Diego on February 10, 2011

    Chertudi oversees global strategy and execution of demand creation for new customer acquisition and cross selling including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail.