SEO News

Display Search Ad Impressions

  1. Bing Adds Auction Insights to Web Interface

    Competitors - which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity - are identified and organized by their display URL.

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Impressions: How many searchers actually saw your ad. Have you had much success with that strategy in display versus search? Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...