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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. On the paid side, smartphone cost per click continues to be less overall than tablet and...

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Search If you're doing paid search, you typically want to know which...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. From an organic search standpoint, displaying relevant content related to page content provides...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.