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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) The more information you give Google, the more they can share with online shoppers and searchers. Utilizing data from Google Shopping to influence text ads and vice versa is convenient and...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Even with this knowledge, it can be difficult...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...