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  1. Bing Adds Auction Insights to Web Interface

    Competitors - which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity - are identified and organized by their display URL.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). This post will walk you through DoubleClick Search's Display Remarketing from search ads feature.

  4. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent in Q2. When it came to the individual social network's contribution to total social traffic, Facebook traffic was down 6 percentage points from Q2 2013, but...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...