SEO News

Display Network Improved Targeting

RSS
  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    An ad's historical performance on a particular site (Display Network only) Your display URL’s past CTR Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions...

  2. Greg Coleman Named President of AOL's Platform-A

    AOL has named Greg Coleman as President of Platform-A, their display advertising network. Greg Coleman is perfectly suited to build on the foundation we created at Platform-A and drive branded display sales across our fast-growing MediaGlow...

  3. The Search Engine Update, May 2, 2001, Number 100

    So, in a search for "buckingham palace," it will display pages it considers tops for those words, using all its usual criteria. Moreover, not every page may have a good image to display according to AltaVista's algorithms, which is why some pages...