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Display Network Google Placement Performance

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. Your managed placement ad is competing against all the other ads in the action to take the #1 position and be...

  4. How to Expand Your Display Network Targeting Using Remarketing Information

    In order to expand your Display Network distribution, you must first run a placement performance report within your remarketing campaign. We'll continue with the example from my previous article; these are the websites we found in our remarketing...