Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Next up, your Company Page needs a profile picture, which will display at 160 x 160 pixels but must be at least 180 x 180 pixels to upload. Facebook Apps icons on a company page display at 111 x 74 pixels.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The Google Display Network is vast with abundant opportunity to generate great results. Text ads: Traditional text ads that run on the Search Network. As with the Search Network, success stems from a thorough plan and persistent optimization.
Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion...
This data is not opted in but are live which helps her customers achieve a “targeted display”. While many companies were at SES to network, the staff at this search platform and data company are no different.
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
Running display advertising provides a unique value proposition which can dramatically increase success rates. As an added bonus, your display campaign will also benefit from these incremental clicks.
Current results for the search term initially display the pope's Twitter account followed by various articles, such as those stating the increase of the pope's Twitter followers over 2 million (and growing), as can be verified on the @Pontifex page.
Google AdWords – Google Display Network (GDN) Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? But that is just one display network!
That's the automatic reaction for a lot of us who run paid search campaigns on the Google Display Network. CPA starting to get high? Lower the bid price to compensate. While we may end up spending less money in the short term, the effect appears to...
X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example: Estimated 150,000 social impressions at display ad costs...
New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. When managing PPC campaigns, specific trends and statistics can be in...
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to...
PPC best practices such as separating search and content (display) and proper geo-targeting are overridden by Google’s default settings, which target “All Countries and Languages” and “All Networks. Network Targeting Mistakes
Separating out the search network and display network, gain a clear understanding of the big picture by looking at the macro trends across each of them. For the display network, consider testing the Display Campaign Optimizer (DCO).
Retargeting: When users fall off during the purchase cycle we often hope they will click on a desktop-based display ad. No other mobile ad network has the ability to target at this level currently. Targeting capabilities in the mobile space are...
Let’s start with noting the similarities of Facebook and display ads (specifically, Facebook and ads on the Google Display Network): Google Display Network These ads, which act very much like display ads (and are arguably more valuable given their...
On the right side, we see great opportunity to target Yelp in the Google Display Network. If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from...
Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video. Targeting, measurement, and reporting for video ads on YouTube and the Google Display Network are integrated into AdWords.
