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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. If you aren't familiar with social listening, sometimes called social media...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. The CTR for mobile ads targeted to Apple devices is .46 percent.

  6. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. It is important to recognize that off-site activities, like social...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Using dynamic remarketing ads can be a huge win in this category as you dynamically display specific images to each user. You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an...