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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. The CTR for mobile ads targeted to Apple devices is .46 percent.

  4. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. It is important to recognize that off-site activities, like social...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Using dynamic remarketing ads can be a huge win in this category as you dynamically display specific images to each user. You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  8. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to...

  9. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Social Media Integration Do the social media icons on the site go to the correct pages?