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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they...

  2. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. When you optimize conversations, content, and updates with hashtags, they become more visible to...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g.