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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...

  2. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality...

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  5. SearchDay | Trick or Tweet for CNN

    IAB Unveils New Workflow Improvement Initiatives Posted by Nathania Johnson Oct 30, 2008 The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices.

  6. Internet Advertising Up 15.2% for the First Half of 2008

    The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008. Display neared $3.8 billion, up 19%. Interactive advertising continues to demonstrate year over year growth...

  7. Google's Path to Domination

    In 2000, search engine advertising spending was only about $109 million, according to data from the Interactive Advertising Bureau (IAB). Yahoo supplemented, or featured depending on your perspective, Google's natural or algorithmic search results...