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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. You can maximize engagement, brand preference, loyalty, and sales by delivering highly...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment allows users to identify visitors who have started a visit on your website as a result of a social media network. Get a better idea for how your community management efforts are paying off with social media as a whole, or save a copy...

  5. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. This is an easy way to identify popular streams of conversation that may be relevant to your...

  6. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    Until recently, all you would see was the Facebook, Twitter, and Google+ buttons – and a "More" option that would display buttons for Orkut, Tumblr, Blogger, MySpace, Reddit, LinkedIn, and Pinterest if you clicked on it.

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Most websites have writers, web developers, marketers, search engine optimizers, and network...