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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Segment and refine each one-store campaign to inform your store...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. Query Parameter (can be based on campaign which drove a visitor to your site)