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Display Campaign Performance

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. Query Parameter (can be based on campaign which drove a visitor to your site)

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...

  4. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Google Display Network Management Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of...