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  1. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  3. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range...

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price...

  8. PPC Management Operations: The Ultimate Guide

    Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  9. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  10. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. You can do the same on your website by being aware of the paid search query parameters for your display advertising.

  11. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing opportunities to capture lost conversions from high-potential users.