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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    A lot of poor decisions we see on CTC campaigns are a direct result of not having the proper instrumentation in place to accurately measure conversions. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Remember, with Conversion Optimizer you're handing the keys to Google take any measure toward generating as many conversions for your target CPA. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Measure Everything We've probably heard this a million and one times, yet few have mastered the ability to measure everything, then glean useful information from the mass of data available. In his Metrics for Success in the Mobile Apps Ecosystem...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Since authorship is tied closely to Google+ some people say that the whole idea of AuthorRank is difficult to measure. Authors could get a rich snippet enhanced search result that would display their author profile photo, along with a link to their...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    You, the uninformed and impulsive buyer, provide the first- and last-click conversion that too many marketers use to measure the success of their efforts. Were you to optimize based only on search data, you may fail to revive your campaign's...

  8. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Other websites such as the Center for Disease Control have been running an ad that directs clickers to a section of your website that is meant to educate the public on the influenza virus as well as the preventative measure of the flu shot.

  9. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Regularly keeping track of your quality score is a good practice to consistently measure the health of your account. For the display network, consider testing the Display Campaign Optimizer (DCO). Next, drill a little further down by looking at a...

  10. Setting up PPC Campaigns

    Depending on your web analytics tool, make sure you set up your campaign and associated landing pages correctly so you can measure your results. Launch Campaign: Measure and Tweak You should also set up your display URL to have this core keyword as...