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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Upon launching the campaigns, we were relatively pleased with...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. This evidence clearly shows the importance of implementing mobile...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?