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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. We can post videos, do a print and social campaign, and create a positive image for our brand.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. When delving into a mobile campaign in Brazil, take note that the...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  6. Google Display Network Remarketing: Convert The Prodigal Shopper

    Now that you're sold on getting started with a Google Display Network Remarketing campaign, here are the steps to set up your campaign: Set up your Google Display network campaign. Google Display Network Remarketing is a free remarketing program...