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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and more, you can access the RKG report here. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. Query Parameter (can be based on campaign which drove a visitor to your site)

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. I've been thinking about our marketing campaign, and here it is! The campaign had been live for about two weeks...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. When delving into a mobile campaign in Brazil, take note that the...