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  1. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Active View, introduced in 2012, lets advertisers reserve inventory on the...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    This data is not opted in but are live which helps her customers achieve a “targeted display”. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    He has seen engagement rates in tablets more engagements then display ads. Reach real campaign goals. This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Trends also display that they are used consistently throughout the year, with a bit of a rise in the winter months. Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on...