SEO News

Display Behavioral Targeting

  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Top 10 Web Analytics Segmentation Tips

    Web analytics data that is behavioral in nature should rarely be substituted for transactional data. This includes paid versus organic search, earned social media versus owned social media, internal and external display advertising, and affiliates.

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  4. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    He specifically spelled out how search analytics can allow you to build customer profiles, create audience-specific content, and inform other online channel to invest in more customer/prospect-centric targeting solutions (i.e.behavioral targeting...