SEO News

Display Behavioral Targeting

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  1. Top 10 Web Analytics Segmentation Tips

    Web analytics data that is behavioral in nature should rarely be substituted for transactional data. This includes paid versus organic search, earned social media versus owned social media, internal and external display advertising, and affiliates.

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  3. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    He specifically spelled out how search analytics can allow you to build customer profiles, create audience-specific content, and inform other online channel to invest in more customer/prospect-centric targeting solutions (i.e.behavioral targeting...

  4. SES Accelerator: Search & Social in San Diego on February 10, 2011

    Chertudi and his team have deployed a comprehensive marketing technology-based solution for increasing response effectiveness by intertwining search marketing automation, email and direct mail lead nurturing automation, progressive telephony, on...