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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. In July, SEW covered a report from Covario that showed mobile search advertising made up 25 percent of total worldwide advertising spend in Q2 2014 - a 98...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  5. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is...

  7. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Display Advertising Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Paid Search Organic Search Most advanced Google Analytics users have created custom dashboards but few have imported...

  8. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  9. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  10. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display Search If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.