Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. I want to thank Yahoo and AOL for their partnership on this agreement, which...
Zachary Rodgers wrote Adobe to Buy Efficient Frontier When it comes to display, Efficient Frontier brings a real-time bidding capability, which Adobe says will dovetail nicely with its dynamic ad targeting tools.
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal An unprecedented ad network agreement between three of the largest display ad sellers is now official. Reports about the Yahoo-AOL-Microsoft display partnership began to...
Zachary Rodgers wrote Inside Google's Debate Over Search Retargeting Google is reluctant to provide a feed of its users' search data to its display ad wizards for reasons that include internal politics, the company's long-range display ad roadmap...
A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange. Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and advertisers to get their...
Google Ad Exchange Launch Expected Soon Posted by Nathania Johnson Sep 16, 2009 Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as...
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. But, next week is Advertising Week in New York, making it the perfect...
is planning to combine their AMP and Right Media ad management platforms, reports Zachary Rodgers over at ClickZ. Read Zachary Rodgers full post on Yahoo's ad management integration plans on ClickZ. Still, display advertising is where Yahoo really...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
Zach Rodgers has the details at ClickZ News. Yahoo has introduced display advertising on its mobile-specific Web sites in 19 countries in the Americas, Europe and Asia. Yahoo and Microsoft have each launched mobile search and advertising...
