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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. You don't need to spend a ton of time on every platform, but you do need to be accessible there.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This move also opens up Twitter to more traditional “displayadvertising opportunities that I expect to come in 2014. Late last year Twitter bought Vine and rolled it into their platform, later Instagram also included a video feature although...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Getting people to the site, and even shares, is more of a display of your headline writing and social media capabilities. Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your...

  6. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an...

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from...