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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at...

  2. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. You don't need to spend a ton of time on every platform, but you do need to be accessible there.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  6. 11 Must-Measure KPIs for Content Marketing Success

    Getting people to the site, and even shares, is more of a display of your headline writing and social media capabilities. Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your...

  7. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an...

  8. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from...