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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Help them without expecting anything in return: Look for consumers who are having trouble online.

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. Mobile online marketing is developing at a higher speed to keep up...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...

  6. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Google Display Network Management If you have a tight budget, you can save a little money by only running when you know your audience is online, for example...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Now that the world is shifting their television habits online, this means that the video advertising model...

  8. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. It pays to put a little effort into selecting the hashtag(s) you will use to communicate online.

  9. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? The FTC has been closely looking at the matter of online advertising. What does research show about whether the ways that consumers...