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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. This type of ad can be placed as a banner in apps, such as in...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Seasoned online marketers are aware of bot clicks on ads from Google, to the Display Network, to Bing, and now (not shockingly) Facebook. AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook...

  5. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding–based display advertising sales will take the online advertising industries in developed nations by storm," said Karsten Weide, IDC's VP of Media and Advertising. Real-time bidding will account for about 27 percent of the...

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    As we learn more about user behavior regarding mobile search, it will allow advertisers to better display ads based on much more than the location and relevancy of the ad, but how users prefer to digest and engage in the ad experience across...