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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can happen for Age, Gender, and Interest Reports and any report or segment that uses these. Using Demographic and Interest Data Choosing display advertising targets. This can help you identify advertising targets, cross-selling opportunities...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    By February, searches were still around 60,500 per month with results dropping to 49.6 million – so interest and social push took a bit of a dive within a month's time. Trends also display that they are used consistently throughout the year, with a...

  3. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. Display URL not matching destination URL with unique landing pages, multi business units and...

  4. Obama Beats Romney Early in Digital Marketing Race

    The number of searches for a sitting president will heavily reflect the news of the day in addition to election-based interest. Search Activity as a Proxy for Candidate Interest? Display Advertising Reaching High Volumes in 2012 Election