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  1. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent in Q2. When it came to the individual social network's contribution to total social traffic, Facebook traffic was down 6 percentage points from Q2 2013, but...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  5. PPC Management Operations: The Ultimate Guide

    Google Display Network Management Site exclusions are to the Display Network what negative keywords are to paid search ads. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  7. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. This is an easy way to identify popular streams of conversation that may be relevant to your...