SEO News

Display Advertising Ad Spending

RSS
  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I recommend ad testing as one of the first things you should...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. This type of ad can be placed as a banner in apps, such as in...

  5. Why Real-Time Bidding is Set to Become Huge

    Traditional display buying requires negotiating with publishers and buying an advertising space to guarantee visibility of ads for a specific number of impressions or date range. The speed and accuracy of this real-time bidding model provides a...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Trends also display that they are used consistently throughout the year, with a bit of a rise in the winter months. In December 2012, Ask ran an ad that was promoting a service to locate flu shots. Other websites such as the Center for Disease...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...