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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display Continuity between the keyword searched and the ad, also the ad to the landing page. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. This type of ad can be placed as a banner in apps, such as in...

  5. PPC Management Operations: The Ultimate Guide

    Google Display Network Management Site exclusions are to the Display Network what negative keywords are to paid search ads. They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This move also opens up Twitter to more traditional “displayadvertising opportunities that I expect to come in 2014. His ad saw a 370 percent increase in likes vs.what he normally receives. The ability to grab e-mail addresses and sign up users...