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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of...

  3. Google, Europe Near Antitrust Deal, Really This Time?

    In its latest proposal, Google said that it will display results from three competitors in a similar way whenever it promotes its own specialized search services. This joins Google's previous concessions, which include giving content providers the...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. The "discount ad" is one of the most effective display ads amongst the Chinese population. Global mobile advertising is projected to rise 37.4 percent in...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while...

  7. PPC Management Operations: The Ultimate Guide

    Google Display Network Management Site exclusions are to the Display Network what negative keywords are to paid search ads. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  8. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...