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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. Thanks to the effectiveness and renewed budget focus on display advertising...

  2. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Apart from sports apparel, which is the obvious winner in World Cup advertising, everyone from car manufacturers to...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Choosing display advertising targets. This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. The launch of the Demographics reports in 2013 means we can now have some...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Display Advertising Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard Analytics Solutions...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  7. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. This information is primarily on paid advertising, but on the SEO / content marketing side of...