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  1. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Previously I wrote about what that meant for Twitter Ads. Well, just a few weeks ago it came to light that...

  2. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display ads to consumers based on their previous online shopping and/or searching experience. These ads can be thought of as much lower down the...

  3. Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing

    Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search results pages, which display Promoted Tweets where available. They would see Google’s ads on the search results page, then click on a Twitter result and go...

  4. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    And YouTube started referring to Promoted Videos as TrueView in-search and TrueView in-display ads as of December 1, 2011. The first of these new original channels started appearing on YouTube the following month and will continue to debut over the...