Admeld, have begun acting like exchanges - pooling display inventory in marketplaces and supporting the sale of that ad space to the highest bidder, often with the help of third-party data. Google announced Friday that they have secured the...
Google has confirmed that the Department of Justice has made a “second request” for more information from Google, as regulators continue to review the $400 million acquisition of display ad firm AdMeld.
The AdMeld acquisition being the company's most recent relevant investment. However, they're still in third place for display advertising. That's about to change, though, with Google aiming to expand their display ad sector to over $20 billion in...
Google's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ. We previously discussed the AdMeld acquisition, but the brief story is this: Google spent $400 million (U.S.to buy...
Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. AdMeld is just one of many companies Google has swept up to expand the...
