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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) Write ad text that highlights mobile-specific specials or deals The more information you give Google, the more they can share with online shoppers and searchers.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. This type of ad can be placed as a banner in apps, such as in...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer...

  8. PPC Management Operations: The Ultimate Guide

    Site exclusions are to the Display Network what negative keywords are to paid search ads. Google Display Network Management They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on...