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Display Ad Search Impressions

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  1. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Impressions: How many searchers actually saw your ad. Have you had much success with that strategy in display versus search? Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  3. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Often when a certain statistic like impressions goes up, and a closely related statistic such as clicks goes down – something is off-balance. Impressions Increase – But Clicks Decrease These new terms may be too general, causing impressions to...