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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. However, globally, there are stark contrasts in the type of ad formats driving revenue. In another report, eMarketer predicts North America will make up 58...

  3. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. This post will walk you through DoubleClick Search's...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...