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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Total Monthly Impressions Impressions per Day (Monthly impressions divided by # of Days in the Month) Alternatively, response rates may be consistent but you’ll notice a decline in the number of impressions you receive per month, which could mean...