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Display Ad Google Network Placement Performance

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. One of the reasons advertisers shy away from the Google Display Network (GDN) is a perceived lack of ad...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction. Your managed placement ad is competing against all the other ads in the action to take the #1 position...

  4. How to Expand Your Display Network Targeting Using Remarketing Information

    In order to expand your Display Network distribution, you must first run a placement performance report within your remarketing campaign. We'll continue with the example from my previous article; these are the websites we found in our remarketing...