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  1. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  4. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.

  5. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. The integration of Productsup will automate the process, Marin said, "saving retailers time and improving the effectiveness of ad campaigns by...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. You're comfortable setting up a display remarketing...