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  1. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. Local inventory ads are a new version of a product listing ad. This new information is pulled from an in-store inventory feed, making these ads perfect for...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Device display testing The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core interactivity.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. We also have additional algorithms to determine...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.