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  1. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  2. Here's What Google's Labeled Search Results Could Look Like in Europe

    Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. Google News Results specifying a date web pages should no longer appear; and prevent the display of...

  3. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social marketing news and tips from...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.

  6. Landing Page Optimization: How to Identify Testing Opportunities

    And it actually will display that test in real-time to the user. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher...

  7. A Strategy Map for Google Display Network Success

    The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...