If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first place, its potential awesomeness is severely limited. A couple of years ago, Scott Stratten of "Unmarketing...
Keyword in display URL vs.no keyword in display URL For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test. Ad copy testing is one of the basic tenets of PPC advertising.
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. One page out of millions gives Mozilla trouble with Google.
Rather social is being funded from other channels, such as display and offline. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising...
We can now map that need state to web pages, keyword ads, display ads, and more. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand.
Any chance you get to improve the display of your search results, take it! But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google.
Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. Google News Results specifying a date web pages should no longer appear; and prevent the display of...
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Display revenue was $402 million, down 11 percent vs. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social marketing news and tips from...
Why this is good for SEO: Thumbnails are useful to display an image smaller than full size, which helps bandwidth and performance. Incorrect implementation of analytics can cause incorrect data to display.
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
Next up, your Company Page needs a profile picture, which will display at 160 x 160 pixels but must be at least 180 x 180 pixels to upload. Facebook Apps icons on a company page display at 111 x 74 pixels.
Mobile display only ranged from 6 to 30 percent, following a similar pattern to the search by type of client. At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy.
Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month. From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
And it actually will display that test in real-time to the user. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher...
The Google Display Network is vast with abundant opportunity to generate great results. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need...
