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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot, Norwegian Cruise Line, and Radio Shack. Bing Ads has announced a brand new ad experience today at its Bing Ads Next...

  2. Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

    Disney The data for July showed the average engagement on posts for pages with less than 10,000 fans is 6.1 percent, while the average for pages that have 100,000 fans or more is 4.9 percent. Looking at "storyteller" averages, this data is defined...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. Many paid search marketers often go about their business of optimizing their accounts without really caring...

  4. Patch.com, Huffington Post Dominate Google News Results [Study]

    Rounding out the top 5 were Disney’s Go.com, NYTimes.com and WashingtonPost.com. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    She was an ex-Disney exec and she was an exceptional leader – supportive, enabling and she always had our backs, no matter what,” Lee said. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like...

  6. Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary

    McCay’s work has influenced generations of illustrators; Walt Disney was reportedly among those who were inspired by his work. Today marks the 107th anniversary of illustrator Winsor McCay’s iconic comic strip, Little Nemo in Slumberland.

  7. Google Takes 'Top Global Brand' Title from Apple [Study]

    Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx, and Yahoo. Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General...

  8. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    For example, an advertiser could target users who searched for “Disney vacations” and abandoned the search, but they can’t target Facebook users who like the term “Disney. Facebook is testing and will soon launch a service that allows marketers to...