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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    In a nutshell, Beal defined online reputation management as "an effort to increase the number of positive Internet discussions, while limiting the damage of any negative ones. Not even the world's biggest brands are immune from reputation disasters.

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They need to avoid wasting time in controversial discussions that have no end. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Use the Google "Blogs" and "Discussions" searches to find out which blogs are showing up near the top of Google, and which sites are getting talked about the most. Promote the guest post after it goes live by reaching out to influencers, placing it...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    A few thoughts on best practices for in-person discussions at trade shows: In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects receive 10 marketing-driven touches throughout the course of a...

  6. The Multi-Platform Majority Has Arrived. Are You Ready?

    One of my favorite discussions to have with the Millennials at my office revolves around what it was like to be in college without cell phones. They have a very hard time getting their heads around the notion of not being in constant contact with...

  7. Why Google's Hummingbird Algorithm Isn't for the Birds

    There are many discussions I've read or have been a part of since the Hummingbird announcement. I've heard this point of view a few times over the past few weeks, and fundamentally disagree. To (hopefully) put a different lens on the simplification...

  8. Could Bing Ever Overtake Google in Search?

    I can recall discussions "way back in the day" when people wondered about "who would be left standing" when the search engine "wars" consolidated. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not...

  9. Searcher Personas: A Case for User-Centric SEO

    We would love to know, for future discussions: do you already use (or plan to use) personas in your search engine marketing initiatives? Lately, we've seen some very fascinating (though not unexpected) developments from Google that give users ever...