SEO News

Discussion Groups

RSS
  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It’s been a journey into the depths, remembering every sage piece of advice, every argument and discussion from some of the smartest content strategists, editors, and writers I have had the pleasure of working with.

  2. Survey Says: Stop Making Assumptions About Your Content

    Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or...

  3. Using Multipliers Effectively in AdWords

    Crucially for this discussion we can talk about Time of Day, Location and Device. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic way for...

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    What emerged from our discussion was just how much planning and thought had gone into what seemed like little incidental details (which I will get onto later). Discussion with Buzzman Below are my takeaways from the phone discussion with Munyazikwiye: