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  1. Using Multipliers Effectively in AdWords

    Crucially for this discussion we can talk about Time of Day, Location and Device. The ability to start with a keyword bid and layer on increases or decreases in aggressiveness based on conversion rate of different user groups is a fantastic way for...

  2. The Quick Guide to Developing Customer Personas

    However, there is less discussion about how to actually go about conducting persona research. The format of gathering information will be pretty standard regardless of the group, as surveys, interviews, and sometimes focus groups are the norm.

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    What emerged from our discussion was just how much planning and thought had gone into what seemed like little incidental details (which I will get onto later). Discussion with Buzzman Below are my takeaways from the phone discussion with Munyazikwiye: