It’s no wonder there are now multiple, forward-thinking businesses on the CRM side who have partnered with companies like FullContact – including Pardot and UserVoice. Enter the world of contact intelligence and social data enrichment.
These four stages of social customer engagement will give you a general overview or framework for where your company is today, and where it needs to go, when it comes to social CRM. Launched at SXSW in March 2009, FourSquare has grown rapidly along...
As we've been discussing in this column, social CRM (customer relationship management) is all about helping companies understand and work with the new "social customer. But there are common misconceptions around social CRM and customer engagement I...
Social CRM means different things to different people. So, how did I get involved with social customer relationship management (CRM) and Enterprise 2.0 (basically customer, partner, and employee collaboration strategies)?
Avenue A | Razorfish Releases "Actionable Analytics" Report - The report discusses in detail the topics of media analytics as well as web site analytics and CRM issues. Social Features Key to Yahoo Local - Kevin Newcomb dives into Yahoo's local...
