If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Bing, which has been struggling to show some international search growth and a 2 percent market share in China, has been given a perfect opportunity to put a stake in the sand. Launching a search engine in the market is riddled with red tape and...
Google Likely to Expand Lead in Search Ad Market by Jonathan Allen Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack...
In conjunction with Wharton Interactive Media Initiative, leading research firms, and industry associations, the Online Marketing Institute offers a social media training and certification program. Out-of-work and aspiring marketers in the states...
Google's search data tools are always useful to get a "finger in the air" estimate of online market behavior. Use Wordstream's FREE keyword research tool to get suggestions as to what search terms you should be optimizing your website for.
Some people in the market are offended by this. I shut down a novel I was writing because it was suddenly an inconvenient time to research historical Islam for background material, especially when it was no secret I had many friends overseas.
Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search...
The site is useful for initial market research to gauge potential demand for a potential product or service using the 'sourcing trends' tools -- useful to assess markets where there may be relevant opportunities.
Twitter Power: How to Dominate Your Market One Tweet at a Time" by Joel Comm, Anthony Robbins and Ken Burge. Well, if you didn't attend SES San Jose 2009, then you missed the session about a major B2B research initiative, conducted by Enquiro with...
The site is very useful for initial market research to gauge potential demand for a potential product or service using the 'sourcing trends' tools -- useful to assess markets where there may be relevant opportunities.
While I don't have the research to back this up, I'm hearing a lot more major companies discussing getting on the SEO bandwagon. Last year, I "called out" American Express for issuing a handbook ("OPEN BOOK, a Practical Guide for Business Growth...
While online advertising growth continues, there are significant benefits of scale in advertising platform economics, in capital costs for search index build-out, and in research and development, making this a time of industry consolidation and...
Keeping up with the changes at the major search engines is a lot of work, but it's necessary for success in this market. Offering other specials, like deep discounts or sale prices, can grab consumers who have done their research and are ready to buy.
Once you've narrowed your targeted list of keywords to those that you believe cover your business, you can now begin the task of figuring out how to structure your Web site and strategy so that you are able to market your site to the search...
For example, what if you stopped running radio because your market research showed no change in brand recognition (its objective), but then paid search saw a dip. Now that it's been a month since discussing how to push the needle in paid search via...
He encouraged paid search advertisers to not only bid low and take advantage of this reduced minimum, but to "collude with your competitors to keep bid prices low" in your target market. Microsoft Research Focused on Search, Silicon Valley Watcher
Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market. Study: Search Driving Offline Conversions for Local Service Businesses New research suggests that internet users are...
Google's blog search engine takes over top slot - Google Blog Search tops Technorati in market share. There are just a few slots remaining for the morning training session, which focuses on strategies for Keyword Research with Christine Churchill...
The odds were against Yelp when it entered the local search/directory market just under two years ago. Two years ago the market was already relatively mature with sites like the venerable New research from Yahoo tells us that the majority of...
Whoever said statistics about search must be dry and boring hasn't experienced presentations from two data giants of the search world, Geoff Ramsey, CEO of eMarketer and Bill Tancer, General Manager, Global Research for Hitwise.
