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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  2. How to Work When Nothing Seems to Work

    It is critically important to be completely transparent about your intentions to discuss the issue without leveling blame or pointing fingers. Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake...

  3. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Map out your speakers and the issues you want to discuss (tables are broken out by topic), and come with specific questions to keep the conversation lively (but, first, grab a drink at the cocktail reception happening around the tables).

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20...

  5. SEO Website Audits: Everything You Need to Know Part II

    Other audits will be some combination of these and you will need to discuss with the auditor the goals, the expectations, and what will be reported to you. In a follow-up to an earlier column on what a site audit is in general, today I am going to...