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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The last thing that we're going to discuss in this video is the catalogs. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    So let's step back and discuss what Google wants a link to represent. First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.

  3. SEO & Keywords: Think Conversions, Not Rankings

    Once a new non-branded keyword is discovered and reported to the client, discuss the keyword opportunity and the plan for capitalizing on it. Takeaway: Set aside time each month to discuss newly discovered keywords with the client.

  4. SEO Diagnostics: Urgent & Preventive Care

    Audette then went on to discuss six tools for managing duplicate content: The SEO Diagnostics for the Skilled Search Mechanic panel at SES New York last week, moderated by Kristjan Mar Hauksson (@optimizeyourweb), founder and director of Search...

  5. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    The panel will also discuss how your organization can best support your own social ecosystem so that online influencers can help to spread the good word about you in the social channels. If you are in any way responsible for driving brand awareness...

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    In it, we discuss how his lessons playing blackjack, making and losing hundreds of thousands of dollars, can be applied to digital analytics. Know Your Audience. Well. Covario's search conference started off with an introduction from founder and...

  7. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    If you have something specific you want to discuss with regards to Bing Ads or any other aspect of search throughout the year, please comment below and I’ll happily see if I can help! From my corner of the search marketing industry, there’s been...