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  1. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Map out your speakers and the issues you want to discuss (tables are broken out by topic), and come with specific questions to keep the conversation lively (but, first, grab a drink at the cocktail reception happening around the tables).

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20...

  3. SEO Website Audits: Everything You Need to Know Part II

    Other audits will be some combination of these and you will need to discuss with the auditor the goals, the expectations, and what will be reported to you. In a follow-up to an earlier column on what a site audit is in general, today I am going to...