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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Once we are able to publicly discuss the details, I'll share them with you – but your main takeaway for now is that you need to continuously new ideas and betas. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20...

  2. SEO Website Audits: Everything You Need to Know Part II

    Other audits will be some combination of these and you will need to discuss with the auditor the goals, the expectations, and what will be reported to you. In a follow-up to an earlier column on what a site audit is in general, today I am going to...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...