A lot has been written, and spoken, about content distribution in recent months with most advice focusing on the technical aspects of influencer discovery and communication and the best ones base that on real experiences.
For me, keyword discovery work best as a starting point, since it fuels the brainstorming process. Doing keyword discovery gets my creative juices flowing. So getting back to the keyword research process…
Discovery, on the other hand, tends to be higher in social than in search. What Social lacks in intent, they make up in discovery," Karunakaran points out, noting that social allows brands to present themselves to users who hadn't searched for them.
Since you've got the tools in place to collect this data, use it to understand what's driving discovery and engagement among the target. Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form...
A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile exclusively when performing research online. Couple that with the fact that they move between devices...
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
Ultimately, there are a number of ways you can design your website, and you have to go through the discovery process as referenced in the wireframe. Content governance defines the players, process, and technical requirements necessary to produce...
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content discovery is the second most significant use of social networks Most content creators think about the content creation...
By tapping into what searchers are looking for in your local region, you open yourself to continuous discovery of quality, targeted keyword prospects, that will give your local business a competitive advantage.
You can do some initial keyword discovery in the sales process to demonstrate the keyword gap. Step 2: The Discovery Process The discovery process for new non-branded keywords should be practiced as frequently as possible.
The best tool to automate the broken link discovery process is the Broken Link Finder. Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR" (emphasis on "new...
As the blog post explains, it's a "special test" that discourages exploration and discovery and with a bland "1997, dial-up sensibility. After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin...
Under Setting, uncheck the profile discovery option “Help others discover my profile in search results”. Plugin: There are plugins to simplify the process. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
Ten companies have already implemented the Google sign-in, including publishers USA Today and The Guardian, restaurant guide OpenTable, Flixster, Fitbit, music sharing sites Shazam and TuneIn, discovery sites Banjo and Fancy, and Beautylish.
Here’s how Majestic SEO report the blog’s backlinks discovery rate – and that of the Argyll and Bute Council, and ‘Mary’s Meals’ a charity supported by young Martha. MuckRack searches not only in the tweet, but also in the actual article that has...
StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Breaking the actual link earning process down is a really useful way of structuring the idea creation process behind...
Take notice of the backlink discovery and referring domains for the previous two years. Now it's time to get dirty and process the toxic link list. The truth of the matter is easy to swallow when your conversion rate drops while you watch...
Discovery of Unknown Competitors After a few months of continuing to leverage competitive analysis to grow traffic and sales, Ann recognized that while there was significant benefit to an ongoing competitive analysis process she was unable to scale...
Discovery: Understanding the business model, user personas, and ultimately the most important keywords for the campaign. For example, the on page optimization process is very similar in both phases. In other words, the process for optimizing a new...
Be sure to check and export only the keywords you input--labeled "search terms"--and not the keyword ideas Google spits out, since this is about surgical keyword targeting vs.keyword expansion or discovery.
