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Discovery Process

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  1. 3 Keys to Activating an Audience with Smarter Content

    Since you've got the tools in place to collect this data, use it to understand what's driving discovery and engagement among the target. Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form...

  2. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content discovery is the second most significant use of social networks Most content creators think about the content creation...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    As the blog post explains, it's a "special test" that discourages exploration and discovery and with a bland "1997, dial-up sensibility. After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin...

  4. Creative Link Prospecting: Following a News Story

    Here’s how Majestic SEO report the blog’s backlinks discovery rate – and that of the Argyll and Bute Council, and ‘Mary’s Meals’ a charity supported by young Martha. MuckRack searches not only in the tweet, but also in the actual article that has...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Breaking the actual link earning process down is a really useful way of structuring the idea creation process behind...