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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu.

  2. SEO & Keywords: Think Conversions, Not Rankings

    You can do some initial keyword discovery in the sales process to demonstrate the keyword gap. An alternative answer is: more keyword discovery is required to understand if there are opportunities to optimize the web page that Keyword 2 is...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive analysis, backlink discovery and tracking, content tracking, analytics, social signal monitoring and...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    The guide walks marketers through a simple, 16-step process for content optimization opportunity discovery including issues around links, conversion, purpose, and more. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing...

  5. Nomenclature: The Industry Case For and Against SEO

    As long as search engines are part of content discovery, SEOs (at least the technical kind) will have a job making what is invisible to search engines visible," Van Horne said. SEO is a term with many negative connotations," said McGowan, Incisive...