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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    The obvious question is – how do SEO professionals understand and dominate this new side of discovery? Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. That’s what the second step, discovery, is all about.

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    As the blog post explains, it's a "special test" that discourages exploration and discovery and with a bland "1997, dial-up sensibility. Wolfram|Alpha's Handwritten Knowledge Engine Google isn't the only search engine checking in with April Fools...

  5. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Optimize Your Facebook Page for Discovery For now, however, there are a few ways you can optimize your Page for discovery by those who are nearby or are specifically looking for you. A recent global update to Facebook’s Nearby mobile check-in made...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content among a larger percentage of your target audience directly and through improved position in search engine results.

  7. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    A simple rule of thumb is that the more content that gets shared, liked, or commented on through Facebook, the greater the chances of discovery of that content through Graph Search. If consumers embrace it, Graph Search has the potential to...